I am a size zero. Being thin is in my genes. I eat. I am healthy and happy. I have to work hard every day to put on (and keep on) fat and muscle. It’s a struggle.
So I had a visceral reaction the first time I saw Dove’s “real women have curves” campaign for “real bodies.” The idea seems good on the surface, but what idea is Dove really selling us?
Dove is a multi-million-dollar corporation. The idea that Dove is encouraging “real” beauty by selling us beauty products is, in itself, laughable. Dove uses statistics (like this one: “Only 2% of women describe themselves as beautiful”) and images of women’s bodies to sell us the idea that Dove is made for “real” women (not those skinny bitches who are not “real” women). The message is incredibly cynical and insidious.
In other words. They are using this image:
…to do the same thing to women as does this image:
What advertising is selling women is the gap. For Dove, the gap is between “real” women and “not-real” (skinny) women. For Armani, the gap is between you and the ideal woman. Either way, the end-game is to get you to buy things. The problem is that this message is a destructive one that seeps below the surface and poisons our thoughts about ourselves and about women on the other side of all the manufactured gaps.
I cringe every time I hear a corporation (or person) bang on about how only large/curvy/thin/fat/big/skinny women are healthy or beautiful. Such messages are not just hurtful to every woman excluded from the body-of-the-year definition of what is beautiful, they are also concepts mobilized to encourage competition and dissatisfaction among women. They funnel female energy away from loving, accepting, and nurturing one another and into competing with each other over what is most attractive and appealing.
I would say I wish male bodies were exposed to the same scrutiny as ours, but that’s not the solution. The solution starts with showing men (and women) the effect they can have on female health and self-esteem by being kind, accepting, and loving toward women instead of belittling, categorizing, and objectifying them.
Yes, fat is beautiful. So is thin.
The next time you are tempted to criticize another woman’s body, just imagine a man (let’s make him unattractive, whatever your idea of unattractive is) leaning back in his leather chair and smiling cynically at the inertia he has created to feed into the destruction of female self-esteem. Every time we push each other down, he is winning.
I refuse to buy Dove products and prefer real images like this: